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From idea to working business

6 min read

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Most ideas die in the gap between “wouldn’t it be good if” and “someone paid for it.” Closing that gap is less about the idea and more about the smallest honest test you can run.

Find the sharpest version of the problem

Vague problems attract vague solutions. Get specific about who hurts, how often, and what they do today instead.

Build the least you can learn from

The goal of the first build isn’t to impress; it’s to learn whether anyone cares enough to change their behaviour.

The takeaway

Treat the early stage as a sequence of cheap experiments, and let evidence — not attachment — decide what to build next.